![]() ![]() “The US is reopening, and our markets are coming back to life,” Ms. She is a 20-plus-year C-level marketing veteran in the fast-casual, casual dining and entertainment industries with companies such as Raising Cane’s, Texas Land & Cattle/Lone Star Steakhouse, Twin Peaks and Lucky Strike Entertainment. Collins will oversee brand responsibilities for both Au Bon Pain and Ampex Brands. Meanwhile, Beth Collins has been named as the first global chief marketing officer at Ampex Brands. Bacica has spent more than 30 years in hospitality, including 18 years in food and beverage leadership roles for Disneyland, Universal Studios Hollywood and Universal Orlando Parks and most recently as CEO of PEAK Event Services. Most recently, she managed domestic traditional and nontraditional business as the senior franchise growth leader for Pizza Hut.Īdditionally, Brian Bacica has been hired as chief operating officer. Garza has spent her career growing franchising for both domestic and international QSR brands, casual dining and c-store segments. Ericka Garza has been named brand president. In line with the acquisition, Ampex is bringing on a new management team to lead Au Bon Pain. Once existing cafes are reopened and executing with positive results, Ampex said it intends to kick off expansion efforts, starting with corporate-owned locations. The acquisition also expands the company’s footprint internationally.Īmpex said it plans to apply its operating strategy to ramp up Au Bon Pain’s existing cafes, starting in the brand’s key markets in the Northeast and mid-Atlantic. Then, in 2017, Panera Bread, a subsidiary of JAB Holding Co., reacquired Au Bon Pain.Ī longtime franchisee of Pizza Hut, KFC, Taco Bell, Long John Silver’s and 7-Eleven, Ampex will now assume the role of the franchisor for the first time in its 16-year history. Saint Louis Bread was then renamed Panera Bread, and, in 1999, Au Bon Pain was sold so all resources could be focused on Panera. The company went public in 1991 and acquired Saint Louis Bread Co. The bakery cafe category will rebound, and Au Bon Pain is well-positioned to grow.”īased in Boston, Au Bon Pain was created by Ron Shaich and his late partner Louis Kane in 1981. That performance allowed us to diversify and jump on a great opportunity to reposition a legacy brand. “Our QSR brands performed extraordinarily well throughout the pandemic as guests moved to drive-thru. “We see a solid future for both Au Bon Pain and our broader portfolio,” said Tabbassum Mumtaz, chief executive officer of Ampex. ![]()
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